by Lea Guangko
As future advertisers, we must learn the concept of “persuasion” and apply it to our future advertisements. At one point in our life I’m sure we have all been persuaded, or us persuading the other. According to the Merriam-Webster dictionary, persuasion is the act of causing people to do or believe something; the act or activity of persuading people; a particular type of belief or way of thinking. It is very important for this concept is one of the main objectives of making ads — persuading the target market into buying a product or service from a company.
Linked above is a Youtube video which I believe is very important and worth watching. It discusses the 6 principles of the science and persuasion and several ways on how to do it. (I apologize for not attaching the embed code due to technical problems here at home 😦 meh) But watching is just a click away so I hope you enjoy!